Ecomdigest Outdoor Apparel & Gear - 09.12.2024

PLUS: Discover the best bike gear of the year!

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Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

The TNF x Yinka Ilori collaboration introduces vibrant, weather-resilient adventurewear designed to uplift spirits during fall and winter. Featuring rain jackets, fleeces, and accessories, this collection combines bold aesthetics with The North Face's performance features, encouraging wearers to embrace and celebrate all weather conditions with optimism and style.

Image: Decathlon

Sports brands are starting to recognize the needs of athletes with disabilities, who deserve the same opportunities to play. At the recent Paralympic Games in Paris, 4,400 athletes showcased their incredible skills. However, there's still a notable lack of resources, coaching, and proper gear tailored for them. Brands like Decathlon, Salomon, and Zalando are beginning to address these gaps, albeit later than hoped.

Salomon entered the adaptive sports space during the pandemic, collaborating with IMT Mines Albi students to develop a prosthetic running blade. Since then, they’ve expanded to creating snowboard and ski prosthetics for the 2026 Winter Paralympics. Decathlon’s journey began in 2016 after a customer complaint in Italy, leading them to develop a range of adaptive sports equipment, including wheelchairs and winter gear at accessible prices.

Zalando is also making strides, launching a sports collection for people with disabilities and supporting young designers in creating adaptive fashion. Decathlon continues to innovate with universal tracksuits and easy-on shoes, aiming to make sports more inclusive and shift societal perceptions along the way.

GearLab's "Best Bike Gear of 2024" offers an extensive guide to top biking products, from helmets and shoes to accessories and components. Discover expert recommendations for various biking styles and budgets, ensuring riders are well-equipped for their adventures.

Image: iStock

The global surfing apparel and accessories market is set to grow from $9.5 billion in 2024 to $14.1 billion by 2031, driven by the sport's rising popularity, sustainability trends, and technological innovations. Key players are focusing on eco-friendly materials, high-tech fabrics, and expanding e-commerce platforms.

Luno's upcycled camping gear, priced between $39.99 and $99.99, is crafted from defective vehicle mattresses by Tailgate Industries in Bend, Oregon. The collection includes versatile items like the Firewood Carrier Utility Mat and Collapsible Dog Bowl, appealing to eco-conscious consumers seeking sustainable, practical, and affordable outdoor solutions.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

Ecomdigest is a Contentive publication in the DTC Ecommerce division